• Vedashree Khambete Sharma

5 things you’ll never hear in advertising

From account executives:

  1. Take as long as you want, there’s no rush.

  2. I goofed up. I’m sorry. Really.

  3. Honestly, I have no idea what S.H.A.R.O.N stands for.

  4. I love your work unconditionally and I’ll make sure I sell it to client even if it kills me.

  5. Pay no attention to me, I’m just a glorified postman.

From advertising creatives:

  1. Of course you can have it by tomorrow morning!

  2. I think I’m massively overpaid.

  3. All-nighter? Yay!

  4. Creative-shmeative.

  5. Hey, it’s only money.

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There is a blessing in Sanskrit – you may have heard of it – Ashtaputra saubhagyawati bhava. May you remain married and be the mother of eight sons. It always puzzled me, as a child. Eight sons. EIGHT