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Look On The Negative Side
Negative. Such a dirty word for all of us in advertising. How often have we heard “The client will never buy it, it’s too negative” from...
Vedashree Khambete Sharma
Sep 4, 20123 min read
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The Mysterious Case of the Missing Woman CD
I was asked a question the other day that has been asked several hundred times before to several other people before me: Why aren’t there...
Vedashree Khambete Sharma
Jul 12, 20123 min read
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All you need is love…
(My Campaign India blog for February) I’ve always thought of advertising as a big waiting room of sorts. All kinds of people spend a few...
Vedashree Khambete Sharma
Feb 10, 20123 min read
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The R Word
Ok, hypothesis time. Say you’re dating someone. Your partner is very important to you and you really want to make it work. So you...
Vedashree Khambete Sharma
Jan 20, 20123 min read
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Step Away From That Copy, Sir
By a show of hands, fellow copywriters, tell me, how many times has it happened to you? You write a headline, a few lines of copy or a...
Vedashree Khambete Sharma
Oct 13, 20112 min read
6 views
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